Birchbox For Cosmetic Executive Women Insiders’ Beauty Award 2013 (Mass Appeal)



The Cosmetic Executive Women Insiders’ Beauty Awards was a hit! Birchbox collaborated with some of the finalists to create a Birchbox featuring the noteworthy items.

Over 5,000 industry pros get together to vote on the best new products, choosing 186 finalists from a pool of 650. So this is huge, like, Grammys huge.

This is the Mass Appeal box, and it contains products that you would normally find at Walgreens, Target, CVS, you know mass retail merchants. Let’s take a peek in this box full of win shall we?

Burt’s Bees Ultimate Care Hand Cream

Everyone needs a good hand cream right? I’m very familiar with this hand cream because it is one of my favorites. This was not a winner, but it was a finalist. The winner was Eucerin Professional Repair Lotion for Extremely Dry Skin (Bath and Body Mass)

L’Oreal Paris Infallible Eyeshadow

Another personal favorite of mine. L’Oreal Infallible was a finalist and  lost to The Mega Plush Mascara by Volum’ Express Mascara in the Eye Product Mass category. I was lucky to get a color I was looking for, Golden Emerald.

Nivea A Kiss Of Olive Oil & Lemon Moisture Rich Lip Care

Vitamin E, olive oil, and lemon join heads to create a deliciously scented, hydrating lip balm. Nivea was a finalist that lost to Sugar Lip Treatment Advanced Therapy in the Lip treatment category.

Olay Pro-X Spot Fading Treatment

This fragrance free serum gets rid of dark spots and discoloration without drying skin. Olay was a finalist that lost to Avon Anew Clinical Pro Line Eraser Treatment A-F33 in the Anti-Aging category.

Revlon Just Bitten Kissable Balm Stain

This is one of my must have products for the summer. The colors are well pigmented, bright, and light on the lips. Just Bitten was a finalist that lost to Sonia Kashuk Satin Luxe Lip Color with SPF 16 in the Lip Product Mass category.

Simple Revitalizing Eye Roll On

This is an eye serum that perks up tired eyes with cooling cucumber and vitamin B5. Simple was a finalist that lost to L’Oreal Revitalift Triple Power Eye Treatment in the Eye Treatment Mass category.

The Birchbox For Cosmetic Executive Women Insiders’ Beauty Award 2013 (Mass Appeal) retails for $12 and you can pick this box up at

More about Aprill

Aprill, also known as The Fairy Glammother is a beauty blogger and lover of all things beauty. She is the blogger behind Glitter.Gloss.Garbage which shares new beauty products and tips!