Lush Emotional Brilliance Cosmetic Preliminary Information And Photos


The time has come and the information has arrived. Lush Emotional Brilliance press information has made it’s way into my lap so that I can share (and swoon) with you!

Emotional Brilliance is a concept that matches psychological needs to what color cosmetics someone should wear. The collection consists of lipcolors, eyeliners, and eyeshadows. This focuses more on mood and less on trend, which means this collection was made for me because I tend to wear makeup according to how I feel and not what’s  in style. Except the wearing smoky eyes in the daytime, I wont go there!

Play The Game
This color game is intended to unveil the colors one should wear to fulfill a need – spin the wheel and choose the three colors that stand out at that moment. Not because they are your favorite colors or because they match what you’re wearing, but because you are drawn to them.

These three chosen colors will then be placed in the middle of the wheel in the order they have been picked. The first color choice symbolizes your STRENGTH OR WEAKNESS; the second choice represents your SUBCONSCIOUS NEED; while the third choice is your TALENT and it is what you require to achieve your subconscious need.


Liquid Lips: $22.95
This patent pending formula uses LUSH’s super softening Ultrabalm as a base, which is a simple blend of organic jojoba oil, candelilla wax and rose wax. All are intensely skin softening and soothing, they also carry pigment incredibly well. Lips will be brilliantly colored and left soft, smooth and deeply moisturized. Or, the effect can be softened by applying with a lip balm.



Liquid Eyeliner: $22.95
Independent and Fantasy are the two eyeliners in the range that have a no-smudge, stay-put formula. As soon as you apply, the formula sets and is incredibly long-lasting. It’s made with a base of eyebright infusion, an herb with an ancient tradition of use for eye area.
The other eyeliners are made with the same base as the cream eyeshadows, which doesn’t set straight away so there is time to blend. These beautiful colors are easy to use to create a softer, more refined look.


Cream Eyeshadow: $22.95
The eye creams can be bold and colorful or less dramatic as the base softens easily into the skin. The base is a soothing rose petal infusion and skin-softening almond and jojoba oils, so will really care for this most sensitive area. There’s also glycerine to help carry the color beautifully over the eye. The cupuacu butter helps to set the color pigment nicely, so these eyeshadows and eyeliners offer beautiful color that stay in place and last.

The Emotional Brilliance colors all come in clear glass bottles so you can see the amazing colors and enjoy choosing them. Also you can see how much product you have left. Glass is one of the most easily recycled materials globally, but it can also be washed and re-used. We have designed our own cap with a disposable wand applicator inside. They are made near our headquarters in Poole, Dorset and are recycled from our black pots.

The bottles hold 8g of product – normally liquid eyeliner is 2g, so the bottles offer huge value for money. All the ingredients are listed on a simple label, held onto the bottle with a hair band – to tie hair back with while applying the colors. There’s no need for an outer box and extra ingredients insert, it’s all on the tag. The bottles are extremely versatile, perfect for popping in your handbag or will look lovely on a dressing table. Collect the whole range and then choose which beautiful color you need as you ‘word up’ for your day – brilliant!!


Emotional Brilliance ($22.95 each) launches July 21, 2012 in LUSH stores worldwide and online.

More about Aprill

Aprill, also known as The Fairy Glammother is a beauty blogger and lover of all things beauty. She is the blogger behind Glitter.Gloss.Garbage which shares new beauty products and tips!

  • I'm really looking forward to checking this out in the store—have to at least try the color game! 🙂