Did you know that 73% of women say finding the right foundation is challenging? Or how about that 62% of women had difficulty applying foundation? And that 54% of women say finding the right shade is the most difficult… did you know that?
I am a part of the 73%. For so many years I walked around with foundation that was too dark for my skintone. I didn’t change my shade as the seasons changed, I continued to use the same shade for years. It actually took someone making fun of me to sit down and re-evaluate my foundation choices.
I am not an overly social person, so going to a counter for help was just never my thing. I feel like most makeup artists in my area are cold and unfriendly. They don’t want you as a long term customer, they just want you to spend your money and leave. It took me getting foundation samples from friends to help me find my shade.
When it came to matching, I was making one of two mistakes: swatching the foundation on my hand to seek a color match, or I would color match by simply looking at the bottle (yeah I did this).
My journey ended when I discovered that I was medium with yellow undertones and my skintone is warm. The first foundation I used after discovering my real skintone? MAC Studio Sculpt Foundation in NW 40. I gave all my other foundation away to people that were really that skintone, and I haven’t looked back since.
Make Up For Ever does not want you to suffer like I did, they are here to help.
As the leader in makeup education, MAKE UP FOR EVER is hosting more than 100 events at Sephora stores across the U.S. and Canada from September 20th through October 5th to help women learn how to solve their biggest foundation challenges. During the events, the brand’s professional artists will be on-hand for complimentary 15 minute foundation lessons to empower women to put their most flawless face forward. During each one-on-one session, artists will help clients “diagnose” their biggest foundation issue and then learn how to solve it by teaching proper complexion application techniques. A makeup artist will do one-half of the client’s face, and then have the client do the other half in order to learn how to do it on her own. This proprietary education technique was developed by the brand and is taught in their Make Up Schools across the country. Everyone will also be matched for their ideal foundation based on undertones, skin type, desired coverage level and finish. For those unable to attend an event, MAKE UP FOR EVER has created a tutorial video that demonstrates how to solve some of these top issues, as well as a complexion quiz.
For more information on Foundation Nation, please visit www.makeupforeverusa.com.