Hydra IQ supports the skin’s hydration system and the transfer of moisture throughout the skin by easing water transfer throughout the moisture network, resulting in superior, longer-lasting skin hydration. HYDRA IQ is the next generation in moisturization technology that intelligently delivers moisture where it is needed, resulting in smoother, silkier and softer skin. Benefits include uniquely moisturizing from above AND within the skin, unleashing long-lasting moisture that lasts more than 24 hours, and smoothing and softening skin with daily use. Based on a consumer test*, 80% of women agreed that NIVEA p roducts containing HYDRA IQ technology left their skin feeling more supple as compared to other products on the market. Over two out of three women said NIVEA products containing HYDRA IQ technology cared for their skin better than their current cleansing and moisturizing products. Products containing NIVEA HYDRA IQ technology are currently available at all food, drug and mass merchandisers nationwide in the following new products:
NIVEA Express Hydration Body Lotion, $8.99 (SRP) for 13.5 oz,
NIVEA Express Hydration Freshening Gel, $7.99 (SRP) for 13.5 oz
NIVEA Touch of Cashmere Body Wash, $5.99 (SRP) for 16.9 fl oz, and
NIVEA Touch of Serenity Body Wash, $5.99 (SRP) for 16.9 fl oz.
NIVEA HYDRA IQ technology will also be available in the existing NIVEA Smo oth Sensation, Essentially Enriched, and Happy Sensation Body Lotions and NIVEA Body Washes. For further information about NIVEA HYDRA IQ technology and other NIVEA products, visit www.NIVEAusa.com
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