Ulta Exclusive! IT Cosmetics Love Beauty Fully Love is the Foundation Brush

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IT Cosmetics Love Beauty Fully™ Love is the Foundation Brush (3)

Spread the love during Breast Cancer Awareness Month with IT Cosmetics NEW Love Beauty Fully Love is the Foundation brush. I don’t know if you have tried the brushes from IT Cosmetics yet, but they have the most luxe brushes on the market, hands down. Now is the perfect time to pick up this brush and support breast cancer survivors.

IT Cosmetics Love Beauty Fully™ Love is the Foundation Brush (1)

This limited-edition brush features a weighted, streamlined handle and heart-shaped head with densely packed, award winning Heavenly Luxe synthetic hairs for effortless, streak-free application of your foundation.

IT Cosmetics Love Beauty Fully™ Love is the Foundation Brush (6)

Personally speaking, this brush is very lightweight and simple to use. It creates a flawless airbrushed look, no matter what kind of foundation I am using (cream, powder, liquid, bb cream or cc cream).

IT Cosmetics Love Beauty Fully™ Love is the Foundation Brush (5)

For every Love Beauty Fully™ Love is the Foundation Brush purchased, IT Cosmetics™ will donate one to the American Cancer Society’s Look Good Feel Better® program to help women face the effects of cancer with confidence. This program helps women who are undergoing cancer treatments build their self-esteem and confidence via beauty tutorials.

Love Beauty Fully™ Love is the Foundation Brush is available at ULTA Beauty and ULTA.com in October 2016.

More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

11 thoughts on “Ulta Exclusive! IT Cosmetics Love Beauty Fully Love is the Foundation Brush

  1. Nichole C

    this is an adorable brush.

    Reply

  2. Kristi Vasquez

    I love that the brush actually is in the shape of the <3! I love when businesses give back!

    Reply

  3. Shilpa

    Love this! The color, the shape!

    Reply

  4. Stacie Wacie

    Oh gosh, I love how it’s heart-shaped. I’m a sucker for anything heart-shaped. I’ve never used a full brush like this for foundation though, how do you like it?

    Reply

    1. Hey Aprill

      It is so soft and so perfect.

      Reply

  5. Polished Hippy

    This looks like a lovely brush!

    Reply

  6. Erika

    I need to pick up this brush. I missed it, last year and I really want it!

    Reply

    1. Hey Aprill

      You have a few days left! Hurry!

      Reply

  7. Katie Garvin // From My Vanity

    I LOVE this brush! I probably have 50 brushes that would do the same thing this one does….but the shape is totally cute and fun! I want it <3

    Reply

  8. Honeygirlk

    I have heard so many great things about It brushes. I haven’t tried any but this packaging and the brush in a heart shaped… YAAAASSSSS

    Reply

  9. Nina at Model City

    This brush is too cute and for a great cause! Love it!

    Reply

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