Milani Cosmetics just revolutionized the drugstore eyeshadow, and you get to witness it.
New from Milani Cosmetics is the Bella Eyes Eyeshadow Collection ($3.99, 0.05 oz per shadow). It features 30 shades in a wide assortment of colors with a gel like texture that dries to a powder. This makes for better pigmentation, one swipe color payoff and easy blending. Check out what Milani has to say:
A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. What makes it a gel powder? Well, the formula starts as a gel and then is transformed by a special process into a stunning powder eye shadow with pure color and power wear.
While this is not the first gel powder product on the market, it is very affordable compared to Estee Lauder’s Pure Color Gelee Powder Eyeshadow ($24, 0.03 oz per shadow) that touts the same gel to powder eyeshadow formula. They are the only other brand that sells an eyeshadow with this formula that I could find.
Now it’s time to take a look at the swatches, and read my overall thoughts. I have broken the colors down by general groups.
Bella Khaki, Bella Emerald
Bella Khaki is an olive green with a metallic finish.
Bella Emerald is a deep green with a metallic finish.
Bella Sky, Bella Navy, Bella Teal, Bella Cobalt
Bella Sky is a white toned blue with a satin finish
Bella Navy is a deep toned blue with a satin finish
Bella Teal is a light green teal with gold reflects and a satin finish
Bella Cobalt is a bright medium toned blue with a satin finish
Bella Violet, Bella Purple
Bella Violet is a bright light purple with a metallic finish.
Bella Purple is a medium toned purple with a metallic finish.
Bella Gray, Bella Charcoal, Bella Black, Bella Silver
Bella Gray is a warm toned silver with a satin finish.
Bella Charcoal is a deeper toned silver with a satin finish.
Bella Black is your standard black with a satin finish. There was a little fallout with this shade.
Bella Silver is a cool toned silver with a metallic finish.
Bella Pink, Bella Rouge, Bella Fuchsia, Bella Rose
Bella Pink is a white toned pink with a metallic finish.
Bella Rouge is a raspberry red with a metallic finish.
Bella Fuchsia is a pink toned fuchsia with a satin finish. This one was very hard to apply and I have to swipe it about three times to get this pigmentation to show up.
Bella Rose is very similar to Bella Pink so if are are looking to shop for these colors, you can pick one or the other.
Bella White, Bella Ivory, Bella Diamond, Bella Chiffon
Bella White is a white with a shimmer finish.
Bella Diamond is a white with a hint of sparkle and a shimmery finish.
Bella Ivory is an off white with a gold reflect shimmer.
Bella Mandarin is a muted warm toned orange.
Bella Sand, Bella Cappuccino, Bella Caffe, Bella Taupe, Bella Espresso
Bella Sand is gold with a shimmery finish
Bella Cappuccino was a very hard color to swatch. It’s a medium cool toned brown with a satin finish.
Bella Caffe was another color that was hard to swatch. It’s a warm toned pecan brown with a satin finish.
Bella Taupe is a purple toned taupe with a satin finish.
Bella Espresso was lighter than I expected it to be. It’s a medium gold toned brown.
Bella Champagne is a pink toned sand color with a metallic finish.
Bella Bronze is a warm brown toned bronze with a metallic finish.
Bella Gold is a warm yellow toned gold with a metallic finish.
Bella Copper is a warm orange toned copper shade with a metallic finish.
Bella Chiffon was another color that was hard to swatch. It’s an ivory-white with a satin finish.
Milani came through with another hit! The last time we got an eyeshadow collection from Milani, it was the Powder Eyeshadows back in 2012 and they were really a mix of high and low quality eyeshadows. Milani Bella Eyes is 100% quality. There are a few shadows in the collection that did not do so well: Bella Fuchsia, Bella Chiffon, Bella Cappuccino, and Bella Caffe, but using them wet or with a primer will take care of that problem.
All shadows applied with a silky smooth texture making the pigmentation intense and easy to apply. The shadows blend with ease, no complaints there. I have not used all the shadows on my lid personally, but the ones that I have used do not crease.
So are they really one stroke? Well that depends on a few things. Some shades, listed above, do not do the job in one stroke. They do not do well with one stroke wet or with the assistance of a primer. You have to swipe them more than once to get a good dose of pigmentation. The rest of the colors do. And they only get better with primer and/or wet application.
How do they perform wet? Excellent. I used MAC Fix+ Spray, dampened my brush and swiped them. The colors payoff well and they are more intense.
The shadows from the Milani Bella Eyes Collection retail for $3.99 each (yeah really, these are $3.99). They are available in two places only- CVS and Milanicosmetics.com