Nars Creates The Look for Vince’s Fall 2011 Campaign

NARS Director of Global Artistry James Boehmer, created the look for Vince’s Fall 2011 campaign, which debuted with a short film this week. “There are amazing textures and fabrics in the Vince collection- leathers, sequins, and as always, the most amazing knits. We wanted the makeup to make a quiet, graphic statement,” The beauty look for the campaign (and, subsequently, the video) was inspired by naturally-flushed and overheated skin. “We intensified the eyes with black eyeliner in a sort of haphazard, careless way. The goal was for the skin to look overheated- more like what happens to the skin during exercise than in a cosmetic way.”

Read below for the products James used to create the look. Watch the video here:


• Via Veneto Larger Than Life Long-Wear Eyeliner (NEW for Fall 2011 – available 7/15; for now try Black Moon Eyeliner Pencil)

Pandora Duo Eyeshadow

Larger than Life Volumizing Mascara

Malibu Multiple

Greta Pure Sheer SPF Lip Treatment

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