New! NARS All Day Luminous Weightless Foundation

NARS All Day Luminous Weightless Foundation Stylized Gradient Image - jpeg

Press Information

All Day Luminous Weightless Foundation creates instant polished perfection with full coverage in a single, weightless drop. Its uniquely fluid, oil-free formula defies the expectations of long-wear foundation, delivering full, natural-looking coverage with unexpectedly weightless, 16-hour wear. Ideal for all skin types and tones in 20 global shades that leave skin at its most beautiful.

The innovative new formula features a unique Weightless Long-wear Technology that moves with skin, delivering up to 16 hours of wear while always feeling light-as-air and an Even Tone Technology that immediately neutralizes redness, dullness and discoloration to improve skin’s appearance over time.
The elegant new packaging—designed in conjunction with longtime collaborator Fabien Baron, of New York design firm Baron & Baron—features an advanced pump that dispenses the exact amount of product needed to perfect the entire face.

Dermatologist Tested. Fragrance, paraben, alcohol and oil free

 

Shades

Siberia

NARS All Day Luminous Weightless Foundation Siberia with Cap - jpeg

 

Ceylan

NARS All Day Luminous Weightless Foundation Ceylan with Cap - jpeg

 

Barcelona

NARS All Day Luminous Weightless Foundation Barcelona with Cap - jpeg

 

New Guinea

NARS All Day Luminous Weightless Foundation New Guinea with Cap - jpeg

 

Mont Blanc

NARS All Day Luminous Weightless Foundation Mont Blanc with Cap - jpeg

 

Punjab

NARS All Day Luminous Weightless Foundation Punjab with Cap - jpeg

 

Syracuse

NARS All Day Luminous Weightless Foundation Syracuse with Cap - jpeg

 

Trinidad

NARS All Day Luminous Weightless Foundation Trinidad with Cap - jpeg

 

Gobi

NARS All Day Luminous Weightless Foundation Gobi with Cap - jpeg

 

Vallauris

NARS All Day Luminous Weightless Foundation Vallauris with Cap - jpeg

 

Tahoe

NARS All Day Luminous Weightless Foundation Tahoe with Cap - jpeg

 

New Orleans

NARS All Day Luminous Weightless Foundation New Orleans with Cap - jpeg

 

Deauville

NARS All Day Luminous Weightless Foundation Deauville with Cap - jpeg

 

Santa Fe

NARS All Day Luminous Weightless Foundation Santa Fe with Cap - jpeg

 

Cadiz

NARS All Day Luminous Weightless Foundation Cadiz with Cap - jpeg

 

Benares

NARS All Day Luminous Weightless Foundation Benares with Cap - jpeg

 

Fiji

NARS All Day Luminous Weightless Foundation Fiji with Cap - jpeg

 

Stromboli

NARS All Day Luminous Weightless Foundation Stomboli with Cap - jpeg

 

Macao

NARS All Day Luminous Weightless Foundation Macao with Cap - jpeg

 

Khartoum

NARS All Day Luminous Weightless Foundation Khartoum with Cap - jpeg

 

Q&A

How is All Day Luminous Weightless Foundation different from other NARS Foundations?
It’s the first time we’ve ever done a high-coverage foundation. We waited for the right moment, when true weightless innovation was finally available. It had to be comfortable, high-coverage, and incredibly long-lasting— the formula really had to be perfect. It’s high-performance, but still very soft and natural.

Why did you decide to create a weightless foundation?
To me, beautiful skin is the key to modern makeup. My philosophy has remained the same, so in a way, I’ve always hated the idea of “foundation”—at least in the traditional sense, I believe it should disappear into your skin. All NARS formulas do this, but the challenge with creating long-wear foundation is that it tends to be heavy. I challenged our chemists to invent two technologies that work together to create something entirely new, a foundation that’s high-coverage, long-wearing—and  truly weightless. It’s a very unexpected and exciting formula. You can perfect the skin without the weight or look of traditional foundation.

How would you describe the coverage and the finish of this product?
It offers higher coverage than anything we’ve created before, going beyond medium to absolute, full coverage that doesn’t mask the skin. It’s actually shocking how lightweight the feel is. And the effect is very soft and diffused.

Availability

Price: $48
January 15, 2015 at NARS boutiques and narscosmetics.com
February 1, 2015 at Sephora, Specialty and Department Stores

More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

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