Press Sample

IT’s no secret that I am addicted to IT Cosmetics Confidence in a Cream. IT was by far my best skincare discovery of 2016. So imagine my surprise when It Cosmetics took my favorite moisturizer and tinted it, and put it in a compact.

IT Cosmetics Confidence in a Compact is a play on the skin blurring trend, combining powerful skincare ingredients with a hint of tint for the skin. You could compare it to a BB cream, but lighter in texture and breathable.

Not only is it light in texture, it contains hyaluronic acid for deep hydration, ceramide for barrier protection, squalene to fight free radicals and SPF 50 for sun protection.

It’s basically a dream in a compact. Check the swatches:

From left to right: Medium Tan, Tan, Rich, Deep


From left to right: Fair, Light, Medium

If you are looking for a foundation with light coverage, weightless feel, skin improving ingredients and sun protection? Here it is.

Did I mention this smells just like the moisturizer? Thank you, Lord.

It Cosmetics Confidence in a Compact retails $38. Pick this up at Ulta or

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