While having my morning coffee, I stumbled upon an article featured on Bloomberg about subscription boxes being out of control. The article basically called these subscription services wasteful. While there were some good points, overall I did not agree. I think beauty subscription services are the best thing to ever happen to us. Here are five reasons:
1. Try before you buy
The basic principle of a subscription box is to try before you buy. For one flat price, you get a box filled with sample sized products and a full sized product or two. This gives you a chance to try products that you would otherwise not get to try, because of high retail prices and/or lack of exposure. You can find a gem or two, or three in a subscription box.
2. You don’t have to buy every box
Most subscription boxes allow you to purchase a month to month subscription, leaving you with no obligation to purchase every box created. Personally, I believe every company has a dud or two, but this should not discourage you from purchasing a box, especially since bloggers of all niches are offered boxes to review in advance, which means you can see what’s in the box before you buy.
3. The power of community
Bought a box and you don’t like an item included? Use the power of community like Makeuptalk.com, Specktra, or Swapidu to put your samples or full sized products on the market and swap for something you want. Most sites allow you to swap every product imaginable to man but please trash your used lip glosses, eyeliners and mascaras.
4. Those boxes are hella handy
Aside from the products included in the box, I love the boxes that the products are stored in. They are sturdy and can be repurposed to store other items. I have roughly 20 boxes laying around the house that I use to store brow products, pens, pencils, stationery supplies and anything else I need to get out of my face. Brands like Ipsy give you a cosmetic bag every month. Keep what you like and share with your friends!
5. The retail value exceeds the price of the box. Everytime.
Popsugar Must Haves and Glossybox are two subscription boxes that are infamous for offering boxes at an affordable price ($40 and under), and the items inside exceed retail value when calculated. For instance, Popsugar’s December 2014 box was $39.95, and the total price of everything in the box was $180.
I have complained about this from the very beginning and that’s the inclusion of skincare. Some brands offer subscription services one-time use products that really don’t help you decide whether or not it’s a product you need. Skincare trials should be at least one to two weeks. If not, they are a waste.