African American Women And BB Creams? Yes? No? Maybe So?


So BB creams are all the rage now. BB creams went from being very popular in Asia, to moving their way right into the US. So many brands, known and unknown have decided to ride the trend, and that leaves my readers craving this must have product.

But wait, there’s a problem, call it, the pale elephant in the room. There are no shades for African American women, and for that matter, women of a wide range of races that have darker skin tones… WHAT GIVES!?

What is BB Cream?

BB cream, also known as Beauty Balm, is a German formulated cosmetic product. It’s original intent was to be used as a protectant for post-laser surgery patients. It is a cream that wears many hats- protecting, soothing, and refining sensitive skin while covering up minor imperfections. Asians discovered the balm and created mass hysteria from consumers and actresses. Now BB creams have grown into something big, with the ability to brighten skin, heal acne, even out skin tone, prevent wrinkles, and protect from the sun. The balm can be used as a primer if it has no tint, and as a foundation if it has tint.

So remember- features of a BB Cream: protect, soothe, refine, moisturize. Remember that.

Who sells BB Cream?

Many brands, the most popular ones are Bio Remedies, Therapeutic Cosmetic, Dr. Jart, Lioele, Skin Food,Etude, The Face Shop, Missha and SKIN79. Once these brands became a cult favorite, brands like MAC, Clinique, Too Faced, Garnier, and a slew of other brands  jumped on the bandwagon, creating their own lines in the same limited shade form.

For a cream that has so many great properties, and that’s widely available, why is it not in my skin tone?

This is where things get sticky, and we have to start talking. I think that while the original invention of BB creams was notable, once it hit Asia, things went left. The awe over the fact that it could make the skin white in my opinion overrode the actual beneficial properties of the balm.  I could be wrong, but there are articles like this one, that state that white skin is in as far as Asia goes.  In 2004, nearly 40 percent of women in Taiwan, Hong Kong, South Korea, Malaysia and the Philippines used skin whitening and lightening products that year. The colors are limited in my opinion because they are more focused on the whitening of the skin. And let’s face it, there’s not a product on earth that will make dark skin white. I think as a primer, yeah this might work, but it’s still very very very very veryyyyyyyy light! But wait!! What did I tell you to remember? Yeah we will get to that soon.

More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

6 thoughts on “African American Women And BB Creams? Yes? No? Maybe So?

  1. jstprfectbeauty

    well, someone else of color that has noticed the derth of BB creams in our skin color range! i thought it was just me–have been looking to find one or review but alas, i haven't found one yet that works for my dark caramel skin! shame on the beauty companies–why are we still viewed as an afterthought?
    My recent post WET 'N WILD Wednesday: Mega Last Lip Color in Purty Persimmon


  2. Socialite Dreams

    the only one that i've found with a brown skin shade is smashbox 🙁 at least they have something! ugh, i hate that we get left out most of the time
    My recent post Brown Skin Needs Sun Protection Too


  3. Siryn

    What about Illamasqua's Skin Base. It's based on the BB Cream (without the whitners)


  4. Angela Hall

    I was wondering if anyone was going to do one. I heard a rumor that now that Fashion Fair is working toward relevance, they may be doing a BB cream. I have read the reviews though of other brands and frankly , I don't get excited about anything sheer. I need fairly full coverage.
    My recent post Top 5 Best Products from MAC Cosmetics


  5. Ashley

    Sleek Cosmetics has a Dark BB cream.


    1. GGGarbage

      Sleek is not a US brand though correct? Are they easy and drama free on shipping?


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