It seems like every year my stance with brands and breast cancer changes. There used to be a part of me that did not care how much brands were donating, as long as they were. Now I feel like why try to make a profit off of something as traumatic as breast cancer?
Beauty brands create these beautiful pink lipstick and nail lacquer shades, all nestled up in pretty pink packaging and I can’t help but to think that they are drawing us, the consumer in to buy for the sake of breast cancer, but will not give them 100% of the proceeds. Some brands donate as low as 5%, and as high as 20%. Then there are the brands that donate a large sum regardless of the sales.
I wanted to cut the clutter this year by making it clear that this year and for the next years to come, as long as I am a beauty blogger, I will not go along with the quid pro quo and post the press releases of brands that give no less than 100%. I think brands that donate a large sum are ok to because what if they don’t sell the targeted goal that they plan to donate? My mind may change the next year but for right now, they are ok with me.
Working with breast cancer organizations should not be about turning a profit, it should be about donating from the heart. So here are the brands that donate 100%, or plan on donating one large sum to breast cancer research.
eos Breast Cancer Awareness Smooth Sphere Lip Balm Pack
OPI Pink of Hearts 2013 Set
OPI will donate $25,000 in honor of Breast Cancer Awareness Month (October) to Susan G. Komen®. OPI will also donate $5,000 to Rethink Breast Cancer in Canada. Price: $15.95 ($19.95 CAN); Availability: September and October 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com
Jane Iredale Bright Future
One hundred percent of profits from the sale of Bright Future will be donated to Living Beyond Breast Cancer® in support of women affected by breast cancer. Bright Future will be available in September 2013 for $30 at shop.janeiredale.com and at select skin care specialists and beauty apothecaries worldwide.
Skinn by Dimitri James Sugar Lips
100% of sales (not profits, every cent of every sale will be donated!) of their Sugar Lips – Polishing Scrub for Lips & Laugh Lines to support Bright Pink, the national nonprofit focused on risk reduction and early detection of breast cancer in young women. Skinn Cosmetics’ Sugar Lips retails for $20 and is available for purchase on www.skinn.com