Coming in October is a new beauty subscription box, and it is just for black women.
The ESSENCE BeautyBox celebrates the unique beauty needs of black women by delivering beauty products directly to your door each month, curated by trusted beauty experts. The boxes will be a combination of new and innovative products, proven favorites and one product from a black owned business in every box.
Each box will contain five trial size hair and beauty products that will vary from month to month. The contents of the box will be revealed at the beginning of every month, around the same time the boxes are shipped. Boxes are not customizable, but Essence anticipates building customization in the future.
Essence BeautyBox will only ship within the continental US and will not ship to P.O. Boxes, military bases, Hawaii, Alaska, Puerto Rico, the US Virgin Islands and other U.S. territories. Boxes will ship at the same time every month.
I’m very excited to see more beauty boxes for black women reach the market. Brands like Birchbox and Ispy are packed with products that are not suited for our skin type, skin tone or hair type.
Essence BeautyBox will be available in three plans: monthly, 6-month ($90) and 12-month ($165) subscription for $15. Shipping is free. Subscribe here.
Let the countdown begin!