Disclosure: Press sample was provided by Maybelline via Rite Aid; post contains affiliate links
New from Maybelline New York is Maybelline Lash Sensational Luscious Mascara. This mascara promises to deliver dense, supple lashes with a fanning reservoir brush. It claims to be formulated with precious oils to leave lashes soft and lush, not brittle.
The touted superstar of the formula is the precious oil known as Argan oil. Argan oil is infused in just about every hot product right now, so it is no surprise that it would eventually be integrated into mass merchant beauty products.
The formula has the scent of a traditional mascara. The scent is not overpowering at all.
So, does the formula make my lashes soft? Absolutely.
The brush is designed to give the lashes a fanning effect. I love how the brush design narrows at the tip, making it easier to catch those smaller lashes at the corners of the eye. The tube and wand dispense the perfect amount of product to apply to the lashes.
It does not do an excellent job at separating lashes as you can see in the photos below.
Application, photos, thoughts
I only applied one coat of mascara for this photo, and that was more than enough to get the job done. I did try two and three coats but my lashes got stiffer and stiffer. It also clumps once you go past two coats.
I also took issue to this mascara’s dry time. Maybe it is the infusion of oil, but it took roughly 15 minutes for Lash Sensational Luscious to fully dry. During that process, with every blink, there was fear that my lashes would glue themselves together. After they dry, everything is all good.
It was 7 hours after applying that I noticed this mascara begin to flake, collecting under my eye. It does not smudge when touched, and removes with ease using a makeup removing cloth.
Overall, this is a nice mascara but it does not slay my fave, Maybelline Rocket Volum’ Express. I am two years into using this and have yet to find a mascara as good. Until the next tube….
After, Maybelline Lash Sensational Luscious Mascara, 1 coat