Milani Bella Eyes Eyeshadow Collection Review And Swatches



*press sample*

Milani Cosmetics just revolutionized the drugstore eyeshadow, and you get to witness it.

New from Milani Cosmetics is the Bella Eyes Eyeshadow Collection ($3.99, 0.05 oz per shadow). It features 30 shades in a wide assortment of colors with a gel like texture that dries to a powder. This makes for better pigmentation, one swipe color payoff and easy blending. Check out what Milani has to say:

A gel powder – what would that even look like? We’ll tell you: It looks like rich, vibrant color that glides on in a single stroke, delivering a stunning multi-dimensional effect. What makes it a gel powder? Well, the formula starts as a gel and then is transformed by a special process into a stunning powder eye shadow with pure color and power wear.

While this is not the first gel powder product on the market, it is very affordable compared to Estee Lauder’s Pure Color Gelee Powder Eyeshadow ($24, 0.03 oz per shadow) that touts the same gel to powder eyeshadow formula. They are the only other brand that sells an eyeshadow with this formula that I could find.

Now it’s time to take a look at the swatches, and read my overall thoughts. I have broken the colors down by general groups.

Bella Khaki, Bella Emerald

Milani Green shadows


Bella Khaki is an olive green with a metallic finish.

Bella Emerald is a deep green with a metallic finish.

Bella Sky, Bella Navy, Bella Teal, Bella Cobalt

Milani Blues


Bella Sky is a white toned blue with a satin finish

Bella Navy is a deep toned blue with a satin finish

Bella Teal is a light green teal with gold reflects and a satin finish

Bella Cobalt is a bright medium toned blue with a satin finish

Bella Violet, Bella Purple

Milani purples


Bella Violet is a bright light purple with a metallic finish.

Bella Purple is a medium toned purple with a metallic finish.

Bella Gray, Bella Charcoal, Bella Black, Bella Silver

Milani black silver shadows


Bella Gray is a warm toned silver with a satin finish.

Bella Charcoal is a deeper toned silver with a satin finish.

Bella Black is your standard black with a satin finish. There was a little fallout with this shade.

Bella Silver is a cool toned silver with a metallic finish.

Bella Pink, Bella Rouge, Bella Fuchsia, Bella Rose

Milani Pinks


Bella Pink is a white toned pink with a metallic finish.

Bella Rouge is a raspberry red with a metallic finish.

Bella Fuchsia is a pink toned fuchsia with a satin finish. This one was very hard to apply and I have to swipe it about three times to get this pigmentation to show up.

Bella Rose is very similar to Bella Pink so if are are looking to shop for these colors, you can pick one or the other.

Bella White, Bella Ivory, Bella Diamond, Bella Chiffon

Milani white shadows


Bella White is a white with a shimmer finish.

Bella Diamond is a white with a hint of sparkle and a shimmery finish.

Bella Ivory is an off white with a gold reflect shimmer.

Bella Mandarin



Bella Mandarin is a muted warm toned orange.

Bella Sand, Bella Cappuccino, Bella Caffe, Bella Taupe, Bella Espresso

Milani neutrals


Bella Sand is gold with a shimmery finish

Bella Cappuccino was a very hard color to swatch. It’s a medium cool toned brown with a satin finish.

Bella Caffe was another color that was hard to swatch. It’s a warm toned pecan brown with a satin finish.

Bella Taupe is a purple toned taupe with a satin finish.

Bella Espresso was lighter than I expected it to be. It’s a medium gold toned brown.

Milani neutrals 2


Bella Champagne is a pink toned sand color with a metallic finish.

Bella Bronze is a warm brown toned bronze with a metallic finish.

Bella Gold is a warm yellow toned gold with a metallic finish.

Bella Copper is a warm orange toned copper shade with a metallic finish.

Bella Chiffon was another color that was hard to swatch. It’s an ivory-white with a satin finish.

Overall thoughts

Milani came through with another hit! The last time we got an eyeshadow collection from Milani, it was the Powder Eyeshadows back in 2012 and they were really a mix of high and low quality eyeshadows. Milani Bella Eyes is 100% quality. There are a few shadows in the collection that did not do so well: Bella Fuchsia, Bella Chiffon, Bella Cappuccino, and Bella Caffe, but using them wet or with a primer will take care of that problem.

All shadows applied with a silky smooth texture making the pigmentation intense and easy to apply. The shadows blend with ease, no complaints there. I have not used all the shadows on my lid personally, but the ones that I have used do not crease.

So are they really one stroke? Well that depends on a few things. Some shades, listed above, do not do the job in one stroke. They do not do well with one stroke wet or with the assistance of a primer. You have to swipe them more than once to get a good dose of pigmentation. The rest of the colors do. And they only get better with primer and/or wet application.

How do they perform wet? Excellent. I used MAC Fix+ Spray, dampened my brush and swiped them. The colors payoff well and they are more intense.

The shadows from the Milani Bella Eyes Collection retail for $3.99 each (yeah really, these are $3.99). They are available in two places only- CVS and

More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

37 thoughts on “Milani Bella Eyes Eyeshadow Collection Review And Swatches

  1. Heather ツ

    I think the Mandarin and Bronze will be two I’ll try.


  2. Jessica W

    I cannot wait to pick some of these up!


  3. BeautyJudy

    I can’t wait to swatch these. They look great, thanks for the thorough review!


  4. Cosmetics Aficionado

    I am so jealous of everyone who got the whole collection of these! I bought 6 I am testing, and yeah they are pretty damn awesome.


  5. jamie @makeuplifelove

    I cant wait to get more colors. I have Bella Chiffon and Bella Sand and totally am seeing a TON of shades I need ASAP. Great swatches!


  6. Allison @neversaydiebeauty

    I agree, Aprill, it is an awesome collection and product formula. Please don’t think I’m copying as I broke down the shades into color families too, as it is an almost overwhelming collection (as is the nail polish!). I loved your review.


  7. Shipra Taneja

    They are just fantastic! I love how you did them by colors. 🙂


  8. Melody Robinson Wright

    Great swatches. I’m enjoying all the shades though I wish there were a bit more Mattes mixed in.


  9. Aleya Bamdad

    Great swatches. They’re all so beautiful.


  10. Miranda Mendoza

    I really enjoyed these shadows. They are so buttery and apply like a dream!


  11. Betzy Carmona

    I have come across them a few times in stores but haven’t picked up a shade yet, do you know if they are similar to colour pop shadows?


  12. Eugenia

    THESE ARE GORG! I have none now but I am sure I will have some by the end of the week!


  13. Anastasia

    Oh gawd, I think I need them all, especially the purples!


  14. Pammy Blogs Beauty

    I love these, too!!! I am in the process of swatching them this week 🙂 I love the gel/powder concept!


  15. Ange

    I literally just made a list… I didn’t think I was going to want any of them and now I want like half, if not more.


  16. marciaf

    I ordered a lot on Saturday because I can’t find them. I love seeing your swatches and will be picking up more I’m sure.


  17. Brooke @ Blushing Noir

    I bought all of these except 10. Bella Grey I believe. For some reason my CVS never got it. The hunt continues! I hate to order just one shade from the site lol I love your swatches. I’m linking to you when my post goes up. As soon as I find Bella Grey lol


  18. cindyprimebeauty

    Great swatches, I’ll need to order online, damn it!


  19. Nidia Doherty

    I think I’ll need to pick up a couple of the jewel tones.. or that Mandarin.. I want to try this formula! Great swatches!


  20. Justina

    These look so gorgeous and they are a great value.


  21. FabZilla_Kath

    I want all especially the emerald, purple, and neutral shades


  22. Mai

    Some of these are really beautiful but the duds are really duds!


  23. Kimmi @ The Plastic Diaries

    Well the majority of them are awesome. Want!


  24. loveforlacquer

    Great review – I LOVE these!


  25. Melissa Coles

    Just tried these this week and I love them! They are also available at Walgreens:-)


  26. Stephanie Louise Telford

    I’m still digging into mine but so far they are absolutely stunning!


  27. Sheila Arkee

    I cannot wait to get my hands on more.


  28. Norah Salazar

    These are stunning!


  29. Honeygirlk

    Absolutely loving these… I do have a few that are not top performers… but have figured out how to make them work. I wish when I photographed mine that I put the shades in colors together, I just put them in order of number…bwahahahaha.


  30. Cosmetic Sanctuary

    Gorgeous swatches! I’m in love with these!


  31. Whiplash*red

    I bought every one of these except for the Cobalt, and that was only because all six different stores I went to were all sold out of that color. Does anyone know whether these are permanent colors or limited edition? I’m wondering whether the CVS stores will receive more stock. And when.


    1. GlitteryGlossy

      They are permanent colors. CVS should stock beauty products once every two weeks.


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