All Day Luminous Weightless Foundation creates instant polished perfection with full coverage in a single, weightless drop. Its uniquely fluid, oil-free formula defies the expectations of long-wear foundation, delivering full, natural-looking coverage with unexpectedly weightless, 16-hour wear. Ideal for all skin types and tones in 20 global shades that leave skin at its most beautiful.
The innovative new formula features a unique Weightless Long-wear Technology that moves with skin, delivering up to 16 hours of wear while always feeling light-as-air and an Even Tone Technology that immediately neutralizes redness, dullness and discoloration to improve skin’s appearance over time.
The elegant new packaging—designed in conjunction with longtime collaborator Fabien Baron, of New York design firm Baron & Baron—features an advanced pump that dispenses the exact amount of product needed to perfect the entire face.
Dermatologist Tested. Fragrance, paraben, alcohol and oil free
How is All Day Luminous Weightless Foundation different from other NARS Foundations?
It’s the first time we’ve ever done a high-coverage foundation. We waited for the right moment, when true weightless innovation was finally available. It had to be comfortable, high-coverage, and incredibly long-lasting— the formula really had to be perfect. It’s high-performance, but still very soft and natural.
Why did you decide to create a weightless foundation?
To me, beautiful skin is the key to modern makeup. My philosophy has remained the same, so in a way, I’ve always hated the idea of “foundation”—at least in the traditional sense, I believe it should disappear into your skin. All NARS formulas do this, but the challenge with creating long-wear foundation is that it tends to be heavy. I challenged our chemists to invent two technologies that work together to create something entirely new, a foundation that’s high-coverage, long-wearing—and truly weightless. It’s a very unexpected and exciting formula. You can perfect the skin without the weight or look of traditional foundation.
How would you describe the coverage and the finish of this product?
It offers higher coverage than anything we’ve created before, going beyond medium to absolute, full coverage that doesn’t mask the skin. It’s actually shocking how lightweight the feel is. And the effect is very soft and diffused.
January 15, 2015 at NARS boutiques and narscosmetics.com
February 1, 2015 at Sephora, Specialty and Department Stores