Happy Winter everyone! If you follow me on Instagram then you saw a preview of this product a few days ago. NIVEA is changing the shower game with the new In Shower Body Lotion.
Winter is a very tricky time for skin, because taking frequent showers (especially with hot water) causes the skin to dry out. This fear of dry, cracking skin causes your average consumer to find other alternatives to combat dry skin, like not taking a shower at all. Don’t be this person. Just lotion in the shower!
NIVEA In-Shower Body Lotion revolutionizes daily skincare routine with a different take on moisturizing.
You don’t have time?
Statistically, you do. NIVEA conducted a study and the numbers are very telling:
- 63% of consumers do between two and five things at once while in the shower:
- 30% sing
- 21% check their phone (really guys?)
- 20% brush their teeth
But wait.. there’s more:
- 42% of all the people polled clean the shower…while showering
- 17% wash an item of clothing
- 12% wash their dog or another pet (again…really guys?)
Yeah…you have more than enough time to do this.
How It Works
- You take a shower like you normally do, reducing the temperature of the water (because I told you so in this article on Winter Skin Care Tips).
Apply In-Shower Body Lotion to wet skin and quickly rinse the lotion off.
Get out of the shower, dry off and move on with your life
Yes, it’s that simple. It’s not a time-consuming process and actually takes less time than actually washing your body.
I have very dry skin. Especially the lower portion of my legs and my elbows. I follow my advice during the winter: reducing water temperature, cleansing with a cream body wash and using lotion as soon as I get out of the shower or bathtub. Hydrating in the shower is honestly not a new concept to me, I’ve been doing since I was about 12. After I shower or bathe, I would apply baby oil , rinse, dry and go. I eventually stopped using baby oil and graduated to Neutrogena’s Body Oil and I’ve been using it for about three years now. The problem was slippage, and it was the only problem.
NIVEA’s shower body lotion is sheerer and not as greasy as the body oil I was using, but just as hydrating, and it smells fantastic. The moisture was instant and lingered long after the shower was over, to the tune of about 6 hours. With that being said, I don’t suggest you brave the elements for very long using just this in shower body lotion, but it’s great to use before bed for sheer hydration. I would still take the time to apply another moisturizer, like NIVEA Crème if you are going to be out in the cold for long periods of time.
NIVEA In-Shower Body Lotions will be available at all food, drug and mass merchandisers nationwide and select online retailers for $7.99 starting January 2015. For further information on NIVEA In-Shower Body Lotions other NIVEA products, visit www.NIVEAusa.com.
Let’s give away a bottle shall we? Anyone in the US can enter to potentially win a full sized bottle of NIVEA’s new In-Shower Body Lotion. Enter below