Pretty Serious Cosmetics: Serious Business and Pantone Cremes

Press Sample

Pretty Serious Cosmetics Serious Business and Pantone Cremes

Hey everyone!

We’ve got one more summer collection before you have to go back to school.  Pretty Serious Cosmetics has released their Serious Business collection, a love letter to nail polish aficionados.  If you’ve been in the nail polish world for a while (side note: it’s been 8 years for me!  Eek!), you’ll be familiar with most of these terms.  For those of you less versed, I’ll let you in on the nail polish lingo.

Pretty Serious Serious Business - Destash

Destash (two coats):  hot pink jelly with blue flash – Destash is when you start thinning out your massive collection.  I’ve had plenty of destash regret over the years (WHY OH WHY DID I SELL OPI RAINFOREST…WHY?!).


Pretty Serious Serious Business - Dupe

Dupe (two coats):  pink, purple, gold, blue and silver glitters in a blue jelly base with fuchsia flash – A dupe is a product very close to (if not identical) a certain product.  E.g., Milani Dolce Pink blush is a dupe of NARS Orgasm blush.


Pretty Serious Serious Business - Epic Haul

Epic Haul (two coats):  forest green crème with color shifting glass fleck – An epic haul is when you purchase a massive amount of pretties.  For those of you familiar with makeup, it’s what you usually get after a friends and family discount.


Pretty Serious Serious Business - Free Sample

Free Sample (two coats):  baby pink jelly with blue and gold glass fleck – Free samples can be found with many makeup companies and some department stores.  I recently got a 5-sample baggie from an online Nordstrom order.


Pretty Serious Serious Business - HTF

HTF (two coats):  black jelly with gold, copper and opalescent flakes – HTF is an acronym for “hard-to-find”…some limited edition nail polishes sell out and thus becomes HTF.  Limited edition drugstore products can also be HTF, especially if not many drugstores have that certain limited edition display.


Pretty Serious Serious Business - No-Buy

No-Buy (two coats):  rich wine red with golden shimmer – No-Buy is when you limit (or completely stop) your purchases of either makeup or nail polish.  Lately, I’ve been on a low-buy and only buy a few select polishes.

All of these (with the exception of Dupe) apply like butter…a very easy 2 coats.  Dupe is a problem child…it’s very clumpy.  You have to basically try to dab and arrange the glitter on your nails.  My absolute favorite is HTF, because it looks like a popular color from my early nail polish collecting days, Nfu.Oh 60 (  HTF has a much better formula than 60.

As a bonus, Pretty Serious also released a 2016 Pantone duo.  The current Pantone colors of the year are Rose Quartz and Serenity (

Pretty Serious Pantone Duo - Can't Take The Sky

Can’t Take The Sky (two coats):  cool tranquil blue – This is a pretty clever take on words.  There was a space Western drama TV show named Firefly that was canceled after its first season but became a cult classic.  The ship on Firefly is named Serenity.  The line “Can’t Take The Sky” is from Firefly’s theme song.


Pretty Serious Pantone Duo - Use The Quartz, Lonestar

Use The Quartz, Lonestar! (two coats):  warmer embracing rose – This line is inspired by the movie Spaceballs, a parody of popular sci-fi franchises such as Star Wars.

Can’t Take The Sky has a good application; it’s opaque in two coats.  Not so much for Use The Quartz, Lonestar!.  It’s a bit difficult to apply without streaks, as is the case with many whites or white-toned polishes.

Overall, I adore the Serious Business collection.  It’s colorful and full of glass-flecks!  However, the Pantone duo is a mixed bag for me.  Serenity is pretty, but I’m not sold on Use The Quartz, Lonestar!.

More about Janice

Janice Agagas-Welch is a Filipino Navy brat raised in Northwest Florida living the good life in the Lowcountry. She’s a married dog mom and licensed nail technician who has owned over 2000 polishes over the last 5 years. She also loves food, cider, mid-1990s R&B, college football and anything Peanuts/Snoopy-related.

11 thoughts on “Pretty Serious Cosmetics: Serious Business and Pantone Cremes

  1. PolishGalore

    Very pretty! I think I love the names a little more than the polish but that’s just me being burnt out on some polishes. I do wish it was a little easier to get Pretty Serious around here – sometimes I miss walking into a store and seeing walls of polish.


  2. Shipra Taneja

    The names!! <3 Epic Haul is amazing! Totally my type of green. <3


  3. Melissa

    Loving the names, though the polish doesn’t make my heart race. Great review!


  4. Erika

    Great names and I dig the polishes.


  5. Kristi Vasquez

    I love love love Dupe and the shimmers in Destash, Epic Haul and Free Sample! What a fun concept for a collection! 🙂 LOVELY SWATCHES – you make every polish look amazing.


  6. Emily Draher • Casual Contrast

    These are beautiful – I love Epic Haul!! 🙂


  7. Nik

    These are all super pretty!


  8. Stacie Wacie

    Epic Haul is gorgeous — I love a good green! Great collection, great swatches. 🙂


  9. PolishedPath

    Oh my gosh, these look so amazing on you


  10. The Mani Café

    great mix of colours!!


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