Meet Puristry + Win It!

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So picture it, it’s July 2015. I’m a visibly fat girl from the South spending a few days in Vegas, but it was not because I needed a vacation, or because I wanted to do dirty things that I would leave behind on my plane ride home. I was at Cosmoprof. See back then, it was assumed that I was highly influential, and I was invited to participate in Beaut-E Zone and speak on a panel at the event. Even better? I was doing it alongside Afrobella. Yeah, THE Afrobella (screams internally like I just found out again). Because I was VIP (*snickers*), I was invited to attend Beauty Pitch- It was like a live version of Shark Tank but all the inventions related to the beauty/ personal care genre.

The judges- Marc Cuban and John Paul DeJoria.


The contestants- 18.21 Man Made, Hair Construction, LightStim, Zenagen, and 100% Pure. 100% Pure was created by Susie Wang. The concept? Flawless. Cosmetics made from fruit pigments, high in antioxidants and vitamins. The line-up was amazing, the products had amazing pigmentation that gave my lips and cheeks an amazing pop of color. I thought to myself, she MUST win. Then it happened. She won Beauty Pitch! I was amazed and excited to see a woman create such an amazing impact in a male dominated beauty industry.

Not surprisingly, 100% Pure continues to flourish. And now she’s back with a new skincare line- Puristry.

Puristry is the chemistry of pure ingredients. Developed by Wang, she distinctly understands and utilizes each plant or ingredient’s natural biology, and formulates based on that knowledge. See it’s one thing to throw a bunch of natural ingredients in a bottle and call it a good product, it’s another to have a deeper understanding of each ingredient and target it accordingly to the skin.

I got a chance to try two products from the line, and you get the chance to win the entire line. Keep reading.


Puristry Flower Water Toner, $32

I can’t resist a good toner that not only cleanses the skin but infuses it with skin friendly nutrients. That’s basically what this toner is.

Puristry Flower Water Toner is a calming blend of rose and calendula to quench the thirstiest skin (hello, me). It also contains hyaluronic acid to leave the skin plump, soft and soothed. Dispense on a cotton pad and sweep over the face. Good for use day and night. It has a floral scent with a crisp hint of mint.


Puristry Restorative Facial Oil, $55

Puristry Restorative Facial Oil is a blend of the finest cold pressed oils to improve elasticity, firmness, suppleness, and tone. Let’s break down some notable goodies in this oil, shall we?

  • Jojoba Seed Oil mimics sebum, which is great for oily skin types.
  • Rose Hip Seed Oil contains high doses of Vitamin C to naturally lighten dark marks.
  • Pomegranate Seed Oil contains omega 5 fatty acid and antioxidants to fight skin aging.
  • Blackcurrant Fruit Oil is a natural source of gamma-linoleic acid that moisturizes and improves skin elasticity
  • Green Tea Leaf Oil is antioxidant rich oil which protects the skin from damage caused by UV radiation and free radicals.


….and that’s not even scratching the surface of the ingredient list. Apply a half dollar sized amount onto freshly cleansed and toned skin and neck (don’t forget that décolletage). The oil is lightweight, non-greasy and absorbs quickly into the skin. The scent is very light and minty and does not linger on the skin. My skin was left soft and supple all day.

Shop Puristry by visiting their website: HERE

(Need a start and end date on the contest), enter to win the full Puristry Collection, but there’s a catch! Not only will you win, you get to gift a full set to a friend!

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More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

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