Rite Aid & Revlon Your Story-Your Shade Winners + Giveaway


Rite Aid recently collaborated with Revlon in the Your Story Your Shade Contest.  Revlon developed two nail shades and asked Rite Aid shoppers to honor someone affected by women’s cancer by entering a story and naming a shade on Rite Aid’s Facebook Page.

The grand prize winner was Jill, who got to name her shade “Diamond Dee”, and got to join Rite Aid and Revlon on stage at the New York walk opening ceremonies that just happened May 3. Here’s the story behind the shade:

“In 2003, my mom was diagnosed with cancer and I was 29 at the time. By the time they discovered it, the cancer had spread. I was with her every moment; she had to overcome so much in her life! In the end she was full of love, always giving to those in need! Even today I still use her saying, “If I have two and you have none, then you’ll have one and I’ll have one!” My mom’s nickname was Diamond Dee! I miss her so and everyday I strive to be even half the mother she was! She will always be my Diamond Dee”


Diamond Dee is a soft white toned pink lacquer with purple reflects and a pearl finish.


Pretty In Strength is a medium toned pink with a crème finish.

Now I want you to win a set courtesy of Rite Aid and Revlon.

You will be entering to win:


  • Revlon Diamond Dee
  • Revlon Pretty In Strength
  • Revlon Quick Dry Base Coat
  • Revlon Quick Dry Top Coat

To enter: Tell me about someone that you love that has, or had cancer. If you don’t know anyone, just comment and tell me which color you love the most. One winner will be randomly chosen 5/20/2014. Winner must be over 18, US only.

More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

9 thoughts on “Rite Aid & Revlon Your Story-Your Shade Winners + Giveaway

  1. Heather ツ

    My Father passed from cancer and my Father-in-Law has cancer.


  2. brittany

    My moms had cancer 3 times in her lifetime. She is still with us! #Thankful


  3. Nicole Jackson

    My aunt had breast cancer and is still in remission after 15 years.


  4. Christina Le

    My grandma and grandpa were both diagnosed with cancer. My grandma had lung cancer and my grandfather unfortunately had colon cancer. :/ They were my best friends growing up as a child and they definitely shaped who I am today. I’m so glad Rite Aid is showing awareness to those affected by cancer, or people with family members who have been diagnosed. Very sweet.


  5. Mzbrownshugah

    My aunt had breast cancer about 10 years ago. She opted to get the affected breast removed. She had to go through chemo and has been in remission ever since. She was a double D cup so after her mamectomy she wore a prosthetic. After a while and terrible back pain she decided to get the other breast removed as well. She is happy and healthy now.


  6. Kristin Dillingham

    My aunt had cancer and it was very sad. She was put into hospice and I was there with the rest of my family for her last day. Such a sad experience.


  7. Justine Barkley

    I dont personally know anyone With cancer but i can say we need to find a cure, keep our loved ones in good healthy & here as long as possible. I really like the diamond dee color, i dont usually like pink but the purple effects sold me. Love it! Plz pick me! 🙂


  8. Sham

    My uncle had cancer and passed many years ago, watching him literally shrivel up was a lot to experience :


  9. Patti

    Both my Mother and Father had cancer. Both passed away because of it. I HATE cancer.


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