Food trucks. Macarons. Cronuts. Kale. Craft beer.
What do these all have in common? They’re all recent food trends…you’ve probably seen them on Food Network if you haven’t already indulged.
I know it seems strange comparing food trends to beauty products, but that’s exactly what Gloss48.com co-founder Laura Bronner did in an interview with VentureFizz.
“The beauty product industry is a lot like the beer industry. Most beers that the average person can name are owned by a few major conglomerates. Even if you think its a craft beer, its probably owned by Anheuser-Busch.”
“Its very similar in the beauty industry. Most of the brands that you can get at Sephora and the department stores are owned by a few major brands (Estée Lauder, L’Oreal, etc.).”
“Like the craft beer industry, there are these amazing products out there that are started by founders who have this specific need or passion. They create incredible products. There are definitely consumers looking for them, but they have zero marketing budget and they have no way to distribute.”
“On the consumer side, shoppers can’t really get access to this universe of niche brands. You kind of need a bartender to show you around a little bit, so Gloss48 brings together those communities.”
Gloss48.com is a niche beauty brand marketplace…what exactly is a niche brand? Like Laura describes above, it’s not an offshoot brand owned by a major brand (such as Clinique, which is owned by Estee Lauder). My personal take on the definition of a niche brand is an independently-owned brand that goes through a laboratory for manufacturing. A few notable niche nail polish brands include Rescue Beauty Lounge, Pretty Serious Cosmetics and Cult Nails.
With the inclusion of SuperChic Lacquer, Gloss48.com is also including “indie” nail polish brands. “Indies” are usually handmade and custom-blended by the brand owner. On April 23rd, SuperChic Lacquer is releasing a Gloss48.com exclusive duo, Hero.
Bulletproof Betty (three coats) is a gray jelly with blue and pink color-shifting glass flecks.
Gauntlet Girl (three coats) is a gray jelly with pink and bronze color-shifting glass flecks.
The formulas of these two polishes are slightly thickened due to the glass flecks but apply evenly and are opaque in three coats.
Also to be released on April 23rd is SuperChic Lacquer’s summer 2014 collection, Day Tripper. We have 2 of the 8-piece collection.
Kissed by the Sun (three coats) is a yellow jelly with blue and pink color-shifting glass flecks. It is a yellow version of Bulletproof Betty.
Sunday Driver (three coats) is a mint crème/jelly hybrid with a shimmery blue flash. The combination is reminiscent (but not a dupe) of Rescue Beauty Lounge’s Liberty.
Cosmetic Sanctuary has the other 6 Day Tripper Shades…I’m seriously digging White Water Rush. All together, they look like an amazing trip to an ice cream parlor.
All this talk about food is making me hungry…I think I’ll be chasing down a local food truck first, then buy White Water Rush. Will you be hitting up Gloss48.com for the Hero duo or any of the Day Tripper polishes?
We also teamed up with Gloss48 to giveaway a set of six lacquers! Enter here or click the image!