I am often asked on Twitter what are the best drugstore foundations for black women. This question prompted me to create a quick guide to the best drugstore foundations based on finish, coverage, and shades available. As an added bonus, I linked reviews around the web from black beauty bloggers. Enjoy!
Maybelline FIT Me
Maybelline FIT Me revamped their foundation line and split it into three product lines: Dewy+Smooth, Matte+Poreless and Shine Free. It seems that during the revamp, they eliminated some of the darker shades, so here’s to hoping they will expand the line.
Dewy+Smooth is best for women with normal to dry skin because it hydrates the skin and leaves it with a dewy finish. Coverage is light to medium, building to full coverage is difficult, so this is the perfect summer foundation if you are looking to avoid heavy coverage in the heat. There is SPF 18 protection in all shades except 330 and 360, so make sure to use a primer with full SPF coverage. There are 16 shades available, the darkest shade is 360 Mocha.
Matte+Poreless is best for women with normal to oily skin looking for a matte finish. Coverage is light to medium, building to full coverage is easier than Dewy+Smooth. This formula works wonders for minimizing pores and smoothing wrinkles. This foundation provides no SPF protection, so make sure you use a primer with some SPF coverage. There are 16 shades available, the darkest shade is 355 Coconut.
Shine Free is best for women with normal to oily skin looking for a more natural matte finish. Coverage is medium and you can build to full coverage. Shine Free is a gel foundation in stick form with an anti-shine core that really dissolves excess oil. This foundation has no SPF protection, so make sure you use a primer with some SPF coverage. There are 12 shades available, the darkest shade is 355 Coconut.
Maybelline FIT Me reviews
There are 33 shades broken down into three undertones: Warm, Cool and Neutral. L’Oreal True Match wins for the best shade choice of any drugstore foundation I have encountered. In addition, L’Oreal makes a powder, blush and concealer to correspond with your skin color and undertones. Coverage is light to medium and provides a natural finish. You can not build to full coverage. Select shades have SPF 17 protection. The darkest shade available is C10 Espresso.
L’Oreal True Match reviews
Milani Cosmetics Foundation
Introducing your new makeup BFF! This complexion perfector glides on creamy then transforms into powder for a fierce finish. Your selfies will never be the same! Swipe to see a few of our shades, and double tap if you can’t wait to try. Shown: Smooth Finish Cream-To-Powder Makeup in Caramel Brown, Buff, Warm Honey . . . . #Milani #Makeup #Powder #Foundation #MakeupTools #Beauty
If you are a black woman and you have yellow undertones, give Milani Cosmetics a shot. Milani has two lines with shades for black women: Even Touch Powder foundation and Smooth Finish Cream to Powder foundation.
Even Touch Powder foundation is a versatile product that can be used for full coverage with a matte finish, setting powder or for touch-ups. It is best for women with normal to oily skin because of its matte finish. Coverage is medium to full. Medium coverage is best with this formula to avoid caking. This foundation has no SPF coverage. There are 8 shades available, the darkest shade is 07 Creamy Cocoa.
Smooth Finish Cream to Powder foundation applies like a cream and finishes like a powder, making this best for women with normal to oily skin. Smooth Finish’s finish is a soft matte, which is more natural than Even Touch. Coverage is medium to full; you can go full coverage with this foundation with ease because of the creamy application. This foundation has no SPF coverage. There are 11 shades available, the darkest shade is 03 Caramel Brown.
Milani Cosmetics reviews
@toniolaoye1 gets her glow on with #IMANCosmetics. Create this Bronze Goddess look with products available on IMANCosmetics.com FACE: ▫️Time Control Primer ▫️Luxury Concealing Foundation in “Earth 1” ▫️Corrective Concealer in “Sand” for highlight ▫️Luxury Contour Trio ▫️Sheer Finish Afterglow Brush EYES: ▫️Eyecon Collection ▫️Blackest Brown Eyebrow Pencil ▫️Perfect Eye Pencil in “Jet Black” ▫️Amplify Mascara LIPS ▫️Perfect Lip Pencil in “Spice” ▫️Lip Shimmer in “Brownie” #CelebrateYourSkinTone #MelaninArmy
Iman Cosmetics is an award winning brand that offers BB Creams, CC Creams, foundations in the form of liquid, stick, cream to powder and luminous finish. There is a Meet Your Match guide on Iman’s page that can help you find your Iman shade based on the foundation shade you wear from Black Opal, Fashion Fair, L’Oreal, MAC, Revlon and Black Up.
IMAN foundation reviews
This is another brand I’m not well versed in, but I know it is a great brand that formulates products specifically for women of color. Black Radiance had three formulas: BB Cream, Custom Coverage powder foundation, and Liquid. The BB Cream is the only product with SPF protection (SPF 15).
Black Radiance reviews
What is your favorite drugstore foundation?