The Indie Spotlight: Organic Bath Co

Press Sample

Organic Bath Co., established in November 2013, is a luxury bath and body brand that produces 100% Organic & Fair Trade certified products. I received my first Organic Bath Co. products back in April 2014 and I have been in love ever since. I’ve had the opportunity to chat with Gianne Doherty, founder of Organic Bath Co, numerous times and over the months, she has grown to be a friend. Her peaceful, yet bright aura not only translates in our emails to one another, but it also translates into her products.

You’ve read the product reviews and countless articles I’ve written about Organic Bath Co and its addictive skin and bath care products. Through all the skin care products that I review, I will always come back to Enhance Facial Oil. I thought it was only right that I kick off The Indie Spotlight by featuring Organic Bath Co first.

Check out the interview below:

What is the inspiration behind your brand?

We were inspired by brands who have a successful model, treat their people well, and take a portion of their proceeds to give back to charity. We’ve all seen the downfalls of corporate greed, and I think there’s a groundswell of conscious consumerism–people want to know what they’re buying, and where those funds are going. We wanted a portion of our funds to be used for good. A few year ago, when my skin began reacting (by way of hives!) to mainstream lotions I had been using, my boyfriend Jay and I ended up making a pure, unscented, shea butter-based body butter for me that my skin still loves to this day. As I learned more about the personal care industry and its lack of regulation, the more determined I was to make safe products for myself and family and friends. So, I guess you could say Organic Bath Co. was inspired by wanting to make the world a better place, and founded out of necessity!

How long have you been in business? Where is your business based?

We are based out of Boston, MA. We celebrate our two year anniversary this November, which is the day we signed with 1% For the Planet to give back with every purchase.

What is your best selling product? What makes it so great?

Our Drenched Organic Body Butter! The product that started it all remains a top seller followed closely by our Enhance Face Oil and Rice Bran Cleansing Beauty Oil. We think it’s great (and our customers seem to agree) because it’s organic, unscented (great for mamas and babies alike), incredibly moisturizing, and a little goes a long way.

Hypothetical question: A customer is not satisfied with a product or service, how do you handle it?

If a customer is not happy with the way a product is performing, we will refund them or issue a store credit. We want people to love our products so we try to work with our customers to understand what the issue might be. Many times a little education is all that is needed when it comes to certain products, such as face oils and cleansing oils. A little goes a long way, and you don’t need as much with a face oil as you would with a face cream.

Any plans to expand your brand, or, are new products on the way?

Yes! Since we are a small business we put a lot of thought into our growth and want to make sure we grow strategically. We are evaluating potential new boutiques & spas to carry our lines and we will be introducing our Aromatherapy Roller Balls this month! Then for the holiday season, one of my favorites: soy candles!

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More about Aprill

Aprill Coleman is an award-winning beauty, lifestyle and wellness blogger and freelance writer based in Jackson, Mississippi.

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